Keeping a Track
My personal data gathered through Facebook’s invisible form of surveillance (Off-Facebook Activity Tool) and translate it into visible forms of Data Visualizations by creating an interactive web-experience showcasing the same.
Taking inspiration from the Panopticon, an 18th-century architectural design by Jeremy Bentham, wherein the principle is central inspection. The parallels between the panopticon and CCTV may be obvious, but what happens when you step into the world of digital surveillance and data capture? Are we still “objects of information” as we swipe between cells on our smartphone screens?
2019-2020
Year
Undergraduate Final Year Project
Project Type
Data Visualization
UI Design
Prototyping
Data Research
Information Design
Scope of Work
Figma
Adobe Illustrator
Tools
keeping a
track
My personal data gathered through Facebook’s invisible form of surveillance (Off-Facebook Activity Tool) and translate it into visible forms of Data Visualizations by creating an interactive web-experience showcasing the same.
Taking inspiration from the Panopticon, an 18th-century architectural design by Jeremy Bentham, wherein the principle is central inspection. The parallels between the panopticon and CCTV may be obvious, but what happens when you step into the world of digital surveillance and data capture? Are we still “objects of information” as we swipe between cells on our smartphone screens?
Year
2019-2020
Project Type
Undergraduate Final Year Project
Scope of Work
Data Visualization
UI/UX Design
Tools
Prototyping
Figma
Adobe Illustrator
INTERNET SURVEILLANCE CAMERA
In the initial stage of creating prototypes, the focus was on specific goals, one of which was to use only analogue materials. The aim was to explore materials and represent aspects of surveillance systems through them. Emphasis was placed on elements like reflection, distortion, and layers of surveillance, with the materials chosen to highlight these features. The decision to avoid digital methods was intentional, as it allowed for a clearer focus on defining and portraying the key elements of surveillance.
+ Internet Surveillance Camera
Facebook offers an advertising tool called Facebook Pixel, which is installed on millions of websites to collect and transmit data back to Facebook. It tracks various details about a user, such as the time spent on a website, the pages viewed, and whether items were added to the shopping cart. By analyzing this data, Facebook gains insights into users' preferences, interests, and online behavior, enabling them to serve personalized advertisements.
COLLECTING MY FACEBOOK DATA
In the initial stage of creating prototypes, the focus was on specific goals, one of which was to use only analogue materials. The aim was to explore materials and represent aspects of surveillance systems through them. Emphasis was placed on elements like reflection, distortion, and layers of surveillance, with the materials chosen to highlight these features. The decision to avoid digital methods was intentional, as it allowed for a clearer focus on defining and portraying the key elements of surveillance.
+ Collecting My Facebook Data
+ Off-Facebook Activity
When I saw the extent of the data Facebook had on me, it was a real eye-opener. I no longer questioned the "how" because I understood that various organizations and businesses share this information through Facebook Business Tools. Instead, I found myself questioning the "why."
OFF-FACEBOOK ACTIVITY: EVENT TRACKING
In the initial stage of creating prototypes, the focus was on specific goals, one of which was to use only analogue materials. The aim was to explore materials and represent aspects of surveillance systems through them. Emphasis was placed on elements like reflection, distortion, and layers of surveillance, with the materials chosen to highlight these features. The decision to avoid digital methods was intentional, as it allowed for a clearer focus on defining and portraying the key elements of surveillance.
+ Facebook App Event Tracking
Facebook offers several business tools that organizations and companies can use to collect data. One of these tools is Facebook App Event Tracking, which allows businesses to monitor user actions within their mobile app or website, such as app installs and purchase events. By tracking these events, businesses can analyze data, evaluate ad performance, and create targeted audiences for advertising.
VISUAL EXPLORATIONS
In the initial stage of creating prototypes, the focus was on specific goals, one of which was to use only analogue materials. The aim was to explore materials and represent aspects of surveillance systems through them. Emphasis was placed on elements like reflection, distortion, and layers of surveillance, with the materials chosen to highlight these features. The decision to avoid digital methods was intentional, as it allowed for a clearer focus on defining and portraying the key elements of surveillance.
+ Visual Explorations
FINAL OUTCOME
In the initial stage of creating prototypes, the focus was on specific goals, one of which was to use only analogue materials. The aim was to explore materials and represent aspects of surveillance systems through them. Emphasis was placed on elements like reflection, distortion, and layers of surveillance, with the materials chosen to highlight these features. The decision to avoid digital methods was intentional, as it allowed for a clearer focus on defining and portraying the key elements of surveillance.
+ Final Outcome
